GIFRIENDS: From Point A to Point B


AMO Studios presents an exhibition by New York GIF Collective, GIFRIENDS, titled From Point A to Point B. Gifriends, consisting of Michael Fivis, Marisa Gertz, Peter Marquez and Alex Thebez, has been making GIFs together since 2010. The exhibition opens on December 7th, 2012 at AMO Studio space in Brooklyn, New York, running until December 9.

“From Point A to Point B” features a collection of GIFs made between 2010 – 2012, all relating to and created in the act of travel. Shot across Asia and the United St

ates,theGIFs tie together instances separated only by space and connected through the artists’ point of view.The animated GIF is an Internet specific format. Finding itself somewhere in between stills and motion, the looping, moving images act as vignettes of a familiar urban experience. The subjects of theGIFs mirror the in-between nature of the medium by capturing the often overlooked moments that occur between point A and point B.This is not travel photography as it is in the context of a “travel magazine” which is associated with leisure and, depending on the means, luxury. Our kind of travel is maybe more accurately described as transit – a constant, endless, frenzied, everyday motion. As travel has become easier, and more necessary, the experience of travel has become flattened and regularized. We are taking these non-places and reanimating them using the GIF format. Technology allows us to capture video quickly and cheaply and the continuing evolution of the Internet as a platform to share this imagery has created an environment in which the GIF can flourish. It allows us to view a video like we would a still image, a singular moment in time being replaced by a looping moment in time.

The GIFs in “From Point A to Point B” are unstable. They twitch, they flow, they have no end and no beginning.

*A website mirroring the installation at AMO Studios can be viewed at

AMO Studio, New York NY
55 Waterbury St. Brooklyn, NY 11206
Dec. 7 – Dec. 9, 2012
Opening: Dec. 7, 20:00 – 23:00PM //