David Howe: Product Placement

David Howe‘s photographic series “Product Placement” collects fragmented, idealized moments that modern advertising attempts to sell us. A more beautiful life, a more desirable body, all of these things make up a part of Howe’s compositions in his project. Through the use of his viewfinder, Howe severs the idealized dream from reality by abstracting the monolithic advertising images. Instead, we see these images as part of the urban landscape, focusing more on its often absurd formal qualities when it is seen in our everyday life.