Eric Helgas , recently shooting a lot for The New Yorker, has always been interested in glitz and glam. There is cynicism to the kind of glam that Helgas depicts. His previous projects, “Cyber Stardom” and “Direct to You” show a harsh, ironic look to idealized body images. His bright flash reveals a certain sadness to the models he photographed in “Cyber Stardom”, but not without compassion.
For his latest ongoing series, “Welcome to Paradise,” Helgas again approaches the concept of an ideal, with a touch of abstraction. Objects that feel iconic of American culture are placed in a studio setting, removed from their everyday context. Through his photographs, Helgas highlights the construct that makes up these ideals familiar to us.